Role: Lead Copywriter and Strategist
Goal: Create brand guidelines for Frito-Lay’s HR department to use for marketing during the job hunt and retaining current employees by speaking to the company’s benefits
Achievement: Spotted a billboard with one of the campaign slogans out in the wild
Full Brand Guidelines PDF available upon request
Role: Lead Content Writer and Strategist
Goal: Redesign the look and flow of Twitter Media to become Twitter Create, a subsite for Twitter that aligned with updated Twitter branding and with CPMM goals to support content creators on Twitter.
Achievement: Worked cross-functionally with Twitter’s in-house creative team, product managers, and partner managers to bring a more functional site to life.
Full redesign PDF available upon request
Role: Lead Copywriter
Goal: Rebrand the Stella & Dot identity to align with the modern millennial ideals
Achievement: “Smoothest pitch to executives in the history of the company” — Jessica Herring, CEO
Full Brand Exploration PDF available upon request
Role: Senior Copywriter
Goal: Reimagine and define the voice and design identity for the eBay rewards program: eBay Bucks
Achievement: Presented testing and findings to creative and marketing executives to get alignment on my messaging approach
More presentation information available upon request
Role: Lead Copywriter
Goal: Updated voice, tone, and imagery guidelines to tell a better story and represent evolving brand goals
Achievement: Aligned with stakeholders to bring fun and whimsy to the forefront of the brand, which was then used to craft and produce hundreds of successful campaigns
Full Brand Guidelines PDF available upon request
