Lead Content Writer for Twitter Create

Hired to write content. Immediately got involved in rebranding, content strategy, and cross-team collaboration. And that’s on brand.

Twitter Create Rebrand

Redesigned the look and flow of legacy site, Twitter Media, to become Twitter Create, a partner-focused destination. The goal of this project was to align the Consumer Product Marketing-owned channel to updated branding and the CPM KPIs, which included assisting content creators and small businesses in utilizing Twitter’s tools to reach their individualized goals.

Partner Features

The term content creators doesn’t quite do the Twitter Create audience justice. The audience for the site was everyone using the platform to promote engagement, enhance monetization, and be a part of relevant conversations online.

Article types included case studies, first-person POV pieces written from interviews, Q&A interviews, and live on-platform chats.

Product Education

Taking a product brief and making the information in it applicable to our audience—no problem. Then, creating fun and informative content around those products, we did that, too! From launching Twitter Spaces and SuperFollows to educating about long-existing products, nothing was off limits to our content calendar if it could inspire new ideas for our audience.