Lead Copywriter for Chegg
In-house Brand & Creative team
Converted to an FT employee from a PT production contract and swiftly promoted.
Fully Integrated Brand Campaigns
Seasonal campaign framework designed to lead creative thinking across landing pages, CRM communications, and paid social. Marketing organization goals focused on awareness, acquisition, and conversion.
OOH
Stop-you-in-your-tracks creative designed for spaces students are already with messages specific for those moments, including campus hot spots and public transportation around universities.
CRM
Email and push notifications to promote key moments in the student journey, as well as announce new products, provide onboarding, and keep customers informed in the form of a bi-monthly digest.
Paid Marketing
Static and animated storytelling meant to stop the scroll and grab students’ attention on platforms such as Meta, Snapchat, Reddit, and YouTube.
Partnerships
Chegg Perks required working with partners to create messaging framework and guidelines that were approved by both parties and utilized consistently on landing pages and CRM communications. Partners included DoorDash, Tinder, Calm, Adobe, and HBO Max.
Side Quests
Sometimes brand guidelines. Sometimes capabilities decks. Sometimes swag. Sometimes UX support. Sometimes process. She does it all!
